In a world where value is placed on material items, Zero to 180 is like a breath of fresh air. A completely different concept, it focuses on using what we already have and bringing less into your home while still getting what you need and honoring the environment. Sound like a tall bill to fill? Maybe, but it seems like the owners of this new shop in Morristown are up for the challenge. When I mentioned how brave they were opening in the middle of the pandemic, their response was “the Earth can’t wait for us anymore!”
What is your business?
Zero to 180 Market is a lifestyle store that provides eco-friendly tools to become low to zero-waste. The Market offers an array of products from grocery items to household cleaning products to wellness items. The key is to bring your own container and refill what you need.
What was the inspiration behind starting your business? How did you become an entrepreneur?
I had other plans to open a restaurant, however the pandemic made that challenging. The pandemic inspired me to launch a venture, completely new to me because it was a way for me to do ‘my part’ to reduce waste consumption. I want to equip my community with the tools needed to start and maintain a low to zero-waste lifestyle. We owe it to our planet for housing us.
What do you do on a daily basis to grow your business?
Constant communication with my network and customers is key. It is important to be transparent with your customers because it would lead to them trusting in your business.
What are your success habits?
- Waking up early
- Pursuing my goals
- Listening and learning from the zero-waste community and customers
- Work-life balance; I allot time to binge shows 🙂
What has been your biggest failure in business and what did it teach you?
I’ve always taken risks and leveraged my hobbies into hustles. However, I realized that I have a very short attention span and lose interest in hobbies. This business is different. This is lifestyle and it is evolving and new and innovative products emerge on the market to make this lifestyle attainable.
What drives you on the most challenging days?
Mother Earth and the younger generations that will inherit a toxic environment if we do not make fast and drastic changes.
How do you define success?
Influence on others to do better and promote inclusive success.
What is next for your business?
Keep growing and hope to have multi-state stores in the next 5 years. My dream is to have a zero-waste mall. I will forever be a Jersey girl!
What is one piece of advice you’d give someone considering starting their own business?
There are days you will question why you are taking such a risk and putting yourself in a vulnerable situation. I know I have been in such a position. Truth is it will always be scary, but if you have aspirations for your business, work hard and make it happen. If you manifest your energy in a positive light, you will be able to have a clear and concise work ethic.
What do you struggle with most as an entrepreneur?
If my life had a tagline, it would be “I am the busiest bored person”. I am always looking for something to occupy my time.
What’s your favorite way to describe entrepreneurship?
I really rely on my intuition. That is such a Pisces thing to say, but it’s true. I am one to try everything and anything to learn and evolve from it. I don’t live with regrets. I also am very collaborative.
What is the single most important reason for your success?
Success for me is seeing my customers thrilled about the Market and the options I have curated for them. When people find out this is a one-woman show, I am overjoyed with their reaction.